
Our client is a busy GP practice with over 100 staff serving 30,000 patients. GP’s and receptionists must communicate effectively with patients, relatives and other healthcare workers. All staff are often required to undertake a wide range of challenging conversations, which can significantly impact patient satisfaction, outcomes and lead to complaints.

Top 5 Global Pharma had a team of First Line Leaders who managed virtual coaching conversations with their own teams of Sales Representatives. There was a need to develop their Leaders’ coaching skills, aligned to their internal framework due to significant variability that existed in the organisation across teams in the US and globally.

Vaccine team have had a flat sales line for last 3 years. Organisation wanted an objective analysis of real sales conversations in person, phone and virtual conversations to improve capability and skills of team ahead of the current season.