Top 5 Global Pharma optimises Medical Liaison Interactions pre and post new respiratory launch

Challenge

Top 5 Global Pharma Company launching new respiratory drug.

MSL team deployed to capture early market feedback from Key opinion leaders and build relationships.

Desire to improve conversational capability with external interactions by addressing strengths and areas of development.

Approach

KAI used to analyse pre-launch role-plays.

Effectiveness of delivery and quality of engagement evaluated with individual feedback for each MSL. Post launch KAI analysed live conversations to review improvements in delivery. Timely feedback given on customer insights on attitudes and beliefs to the treatment area and specific drug messages.

The AI analysis and coaching program is a key plank in helping us to transform the medical function from educational to KOL engagement.”

SVP Medical Affairs

+600%

Creating Clarity

Results

MSL’s time spent on recycling and packing insight was halved due to automation with KAI. HCP engagement increased due to each individual empowered with personalised feedback.

200% increase in questioning of more than one topic and 600% increase in creating clarity. Project started in the US now being rolled out across all treatment areas and across all main global markets.